Digital Marketing P&L Management in India: A Practical Framework for Profitable Growth
Table of Contents Introduction: Why Digital Marketing P&L Matters in India What Is Digital Marketing P&L Management? Why Is P&L Discipline Critical for Indian Businesses? How Should the Reporting Period Be Defined? What Data Is Required for Marketing P&L Analysis? How Is Marketing Revenue Accurately Tracked? What Expenses Should Be Included in Digital Marketing P&L? How Are Gross...