Snitch Franchise: Revolutionising the D2C Men’s Clothing Market

If there’s one brand that stands out from the rest in the fashion domain for its innovative approach, it’s Snitch. Founded by Siddharth R. Dungarwal, this brand has been able to entirely disrupt the men’s apparel market by producing new clothing designs every single day!

This unique concept garnered lots of attention for this brand as the users actively checked their portal every single day as there was something new to find each day. This is the secret to the success of Snitch.

If you are considering investing in a franchise, specifically the SNITCH franchise, you’ve come to the right place. In this comprehensive guide, we will delve into the details of what a SNITCH franchise entails, its unique characteristics, and why it might be a standout choice for business owners. We will also uncover the journey of a brand that has redefined the direct-to-consumer (D2C) fashion domain.

The Genesis of Snitch

Siddharth R. Dungarwal’s entrepreneurial journey began in 2009 when he was still a college student. He got into the retail world by procuring factory leftovers and selling them in his store in Bengaluru. What started as a humble retail store soon gained traction, attracting the interest of other retailers who sought his stocks. This success led Siddharth to pivot into trading.

However, the idea of production came to the forefront when one particular deal took an unexpected turn. Siddharth had borrowed money to purchase fabric for further distribution, but the deal faced setbacks. The factory holding the fabric due to an audit and the intended recipient refusing the delayed delivery left Siddharth in possession of unsellable fabric. It was during this challenging time that an opportunity came up.

A retailer in Mumbai approached Siddharth for some ready-made shirts made from the excess fabric. Without much experience in production, Siddharth took a leap of faith, learned the ropes, and delivered the shirts successfully. This unexpected turn of events planted the seeds of Snitch.

Birth of Snitch.

Siddharth observed a recurring pattern in the fashion industry over the years—brands producing and selling clothes according to seasonal trends. The core idea was simple but revolutionary: produce new clothing patterns every single day. Snitch aimed to offer customers a dynamic and ever-changing catalog where they could discover five to six new products daily on the website.

In 2020, with a team of just four members, Snitch started its journey with 35 products on its website. Fast forward to today, and the brand has not only launched its own app but has also gained over 1,800 orders from the website, with a conversion rate of 3 percent.

A Thrilling Roller Coaster Ride!

Siddharth describes Snitch’s journey as a roller coaster ride, one that has taken them from ground zero to great heights. The previous year, the brand achieved a turnover of 48 crores, and this year they have set their sights on exceeding 90 crores in revenue.

When asked about the impact of inflation on the business, Siddharth reassures that it is merely a temporary hurdle that will dissipate in the next two to three quarters. He did acknowledge a rise in the price of cotton and some supply-chain-related issues but emphasized that these issues would be resolved soon. The sales figures tell a compelling story, with the business consistently growing by 10–12 percent month over month. Now that’s huge!

What’s in store for the future?

Snitching is not just about style; it’s also about substance. Siddharth revealed that the company’s focus is squarely on the men’s fashion section at present, but it has plans to expand into women’s fashion in the near future.

In a world where single-use plastic is increasingly frowned upon, Snitch has taken the lead by adopting corn packaging made from corn starch, a sustainable and eco-friendly alternative. In fact, the brand is already using 100 percent eco-friendly boxes for packaging and aims to eliminate plastic entirely in the next two to three quarters. Moreover, Snitch is committed to producing recycled fabric and recently launched an innerwear line crafted entirely from recycled materials.

The Snitch Mantra

For Siddharth and his team, every day in the fashion business is a learning experience. To budding entrepreneurs, he offers a valuable piece of advice: “Coming from a very different background, D2C e-commerce is a complete shift for us. At Snitch, our mantra is to persevere and consistently deliver fashion innovations every single day.”

Wrap Up

Snitch is an emergent and influential player in the D2C men’s clothing market, but it has also set a benchmark for sustainability and innovation. Snitch is poised to make a lasting impact on the fashion industry. While currently only catering to men’s clothing, it has lots of expansion plans for the near future. This would be a great time to get in touch with the company and establish a dependent business. Hopefully, we can even get a deal for an offline retail franchise.