What Are The 8 Core Digital Marketing Activities?
Digital marketing is considered the backbone of any business be it small or large. Day by day it’s becoming more important as it’s a great tool to reach a large number of customers in an effective manner. To promote the business online effectively, you have to use different types of digital marketing.
With the advent of the internet, the buying behavior of consumers has also changed. For this reason, digital marketing activities have become important for every business owner, industry, and marketer to accomplish their marketing goals.
This guide highlights 8 core digital marketing activities that one can use to take their business to the heights of success.
1. Content Marketing
You hear ‘content marketing’ word every day, right? However, many of you are not familiar with everything about it. In short, it’s something where the marketer creates and disseminates informative content to attract people, boost traffic, and clarify the audience regarding the products or services. The activities in content marketing are many but the most impactful ones that drive enough sales are infographics, website pages, books, and podcasts.
2. SEO
SEO is something that improves the visibility of website content and drives conversions. Many companies provide similar products or services to yours. So, how can you compete with others? It’s vital for marketers to optimize their sites properly to improve their visibility and accomplish their marketing objectives.
- Add compelling and unique content to the web pages
- Carefully optimize keywords
- Build your links
- Provide great experience to users on the website
3. Email Marketing
By making use of email marketing, it becomes possible to target the correct people with proper content that matters to them. Email marketing provides a better means of communicating with customers, which simply implies you have numerous ways to promote your products and services. It’s a cost-effective means and helps one in establishing a direct communication channel with their clientele.
4. Social Media Marketing
Do you know you can increase traffic to your website by promoting the brand on numerous social media channels? Yes, that’s true!
Also, you will be able to generate leads and increase brand awareness which is important in today’s fast-paced world. You can use different channels like Facebook, Instagram, Twitter, YouTube, etc. for social media marketing.
5. Influencer Marketing
If you feel hiring influencers is about hiring celebrities to promote the business online then give it a thought again! It can be anyone having enough followers and a decent track record of effectively promoting products. Get in touch with them on social media platforms and ask if they can promote your brand. Few will agree to do the same in exchange for some free products while most of them will request a fee for their promotional efforts.
6. Pay Per Click Marketing
A type of marketing where advertisers need to pay a fee every time their advertisement is clicked. If done properly, PPC marketing has the power to bring huge ROI thereby earning quality leads. The most common tool for doing PPC marketing is Google Ads. If you are still wondering about PPC ads then they are the ones that you see on the search engine results first page.
Paid ads are quite beneficial when you want instant results; it’s a perfect choice for short-term campaigns or launching any new product.
7. Conversion Rate Optimization
It’s the process of optimizing your site or the pages to improve and encourage more actions you expect the visitors to take. Let’s try to understand this with the help of an example; suppose you have 100 people visiting the website and out of 100, 2 of them contact your business, your conversion rate will be 2%.
In simple words, the objective behind CRO is to increase the conversion rate more and more, turning 2% into 4%, 5%, etc. It’s possible to achieve this by simply adding promotions, huge discounts, best deals, clear calls to action, etc.
8. Web Analytics
Use web analytics such as Google Analytics to measure the effectiveness of your digital marketing and record online user behavior. By making use of analytics, you will be able to acquire a more comprehensive insight into your target audiences. Even website traffic and user activity are traceable and measurable too.
Wrapping Up
Digital marketing provides an ample option for businesses to connect with the audience they are targeting. From SEO to SMM to email marketing, every digital marketing activity serves a great purpose and hence can be utilized to achieve specific business goals.
