Inside EMotorad: India’s Fastest-Growing Electric Bicycle Brand Revolutionizing Urban Mobility
1) What does EMotorad do?
EMotorad is an Indian electric-mobility startup that primarily manufactures and sells premium electric bicycles / e-cycles (and some electric bikes) designed for adventure, commuter and casual riders.
Founded (in 2020) in Pune, Maharashtra, the company emphasises quality, design, premium components, dual-suspension, fat tyres, and increasingly e-bikes that blur the line between bicycle and motorcycle.
Key aspects of its business
- Manufacturing in India: EMotorad claims “Made in India” e-cycles with local sourcing and manufacturing capabilities.
- Product lineup: For example, it launched the EMX dual-suspension e-cycle, the T-Rex adventure-e-cycle, the Doodle foldable e-bike-style, and most recently the Ranger, a moto-style e-cycle with fat tyres and premium suspension.
- Export and international presence: The company has operations in 58 countries and exports its e-cycles, emphasising that the e-cycle market globally is growing rapidly.
- Target market & positioning: Unlike mass-market budget e-cycles, EMotorad aims at the “premium e-cycle” segment — riders willing to pay more for design, quality, durability and lifestyle features.
Value proposition
- Adventure + commuter friendly: The product design caters to both utility commuting and leisure/adventure use (e.g., fat tyres, strong frames, double crown suspension).
- Premium build at competitive pricing: Their marketing emphasises “premium quality at an affordable price” relative to imported alternatives.
- “Made in India” manufacturing & exports: EMotorad emphasises local manufacturing, potentially importing less, and exporting globally, which aligns with India’s focus on manufacturing.
- Sustainability and zero-emissions mobility: Being an e-cycle/e-bike brand, EMotorad emphasises sustainable mobility, lower emissions, less dependence on fuel.
In short: EMotorad is not simply a budget e-cycle maker; it is carving out a niche of premium, design-led, India-made electric mobility, started as e-cycles and evolving into e-bike style products.
2) Who is the owner of EMotorad?
The company is co‐founded by a team of four: Rajib Gangopadhyay, Kunal Gupta, Aditya Oza and Sumedh Battewar.
In public media, Kunal Gupta is frequently referenced as Co-Founder & CEO of EMotorad.
The company’s “About Us” page or official profile may list other leadership roles too, but Kunal Gupta appears to be the public-facing leader/owner‐operator for business leadership.
Background & leadership
- Kunal Gupta: Co-Founder and CEO, involved in leading the business strategy, product vision, exports and scaling the brand.
- Rajib Gangopadhyay, Aditya Oza and Sumedh Battewar: Co-founders, covering product, design, manufacturing and business development.
- The company is founded in 2020 and has grown from start-up to export‐oriented manufacturer.
Therefore, if by “owner” you mean the person leading the company day-to-day, Kunal Gupta serves as CEO/Co-Founder and is the major public figure for EMotorad.
3) What is the revenue of EMotorad?
Revenue figures for EMotorad are not consistently published or publicly documented in detail. According to content from multiple sources:
- EMotorad claims strong growth: For example, one article mentions “in two years of its operations … exported more than 52k e-bicycles to more than 18 countries” and “it is set to achieve a 400% rise in revenue in the coming fiscal year”.
- Another source indicates that while specific revenue numbers are not disclosed, the company raised a funding round on the back of “strong export growth” and “premium segment traction”.
Thus, while a precise revenue figure (profit/sales) for 2024/25 is not publicly verified, we can conclude:
- The company is seeing rapid year-on-year growth, potentially in the tens of crores or more.
- The revenue structure is geared toward domestic plus export markets, and growth is strong in the domestic premium segment.
Given the lack of a verified exact figure, a reasonable approach in this article is to note that “publicly disclosed revenue numbers are not available; however, the company reports strong export shipments and aims for 400% growth.”
4) What is the valuation of EMotorad?
Funding and valuation indicators
- EMotorad has raised approximately US$28.39 million to date.
- One data point (Tracxn) indicates a “current valuation of ₹579 crore” (≈ US$70+ million) as of October 2025.
- Another article reports that the company raised a $20 million Series B in November 2023.
What this suggests
While the exact valuation (post-money figure) is not unanimously published, the ₹579 crore figure (≈ US$70–75 million) provides a credible marker for 2025. Considering the $28 million+ funding and growth trajectory, the valuation could be higher depending on investor terms.
Thus, for the purposes of our article: the valuation is estimated around ₹579 crore (approx US$70m) as of late 2025, with clues suggesting further growth potential.
5) What is the price of EMotorad Ranger?
The EMotorad Ranger is a notable model in the company’s lineup — a moto-style electric cycle designed to blur the line between e-cycle and bike.
Pricing details
- According to BikeDekho, the price of EMotorad Ranger in India starts at ₹ 55,999 (ex-showroom Delhi).
- According to Mint review (Sep 2025), the Ranger was priced at ₹ 74,999 for its “moto-style e-cycle” variant.
- According to Hindustan Times listing, the ex-showroom price is reported at ₹ 55,999 for the Standard variant.
What this means
There appear to be pricing variations depending on variant, features and city. In general, the Ranger starts around ₹ 55,999 ex-showroom, with some premium variants listed up to ~₹ 74,999.
Thus, for our article we can state: “The EMotorad Ranger is available in India starting from around ₹ 55,999 ex-showroom, with some variants priced up to ~₹ 74,999.”
6) Why EMotorad’s business matters & what challenges lie ahead
Why it matters
- With urbanisation, congestion and environmental pressure, electric cycles and e-bikes are increasingly important in India’s mobility ecosystem. EMotorad focuses on this space.
- Premium and adventure-style e-mobility is an emerging segment — EMotorad is among the first Indian brands targeting it.
- Manufacturing in India, export orientation and “Make in India” approaches make it relevant to national policy.
- The EV/e-cycle market globally is large (billions of dollars) and India is at an inflection point — EMotorad could grow fast.
Challenges & risks
- Mass-market competition: Lower-cost e-cycles and scooters may crowd the market; EMotorad must justify premium pricing.
- Scaling manufacturing and supply chain: Premium components, quality control, export logistics need strong execution.
- Revenue / margin growth: Premium product + manufacturing overhead may impact margin if volumes don’t scale.
- Product clarity & classification: E-cycles vs e-bikes etc may lead to regulatory or customer confusion.
- Consumer awareness: For premium e-cycles, educating customers and building brand is key.
7) Key takeaways & summary
- EMotorad is an Indian startup (founded 2020) making premium electric cycles / bikes, targeting a niche of adventure/commuter riders.
- Co-founded by Rajib Gangopadhyay, Kunal Gupta (CEO), Aditya Oza and Sumedh Battewar.
- Revenue figures are not fully disclosed publicly, but the company is on a rapid growth trajectory and reports export shipments, and aims for ~400% growth.
- Valuation is estimated around ₹ 579 crore (US$70m+) as of 2025, with total funding ~US$28.4 million.
- The EMotorad Ranger e-cycle is priced starting from around ₹ 55,999 ex-showroom in India, with variants up to ~₹ 74,999.
- Business significance lies in premium e-mobility, Indian manufacturing and export potential — but scaling and margin challenges remain.
8) Conclusion
EMotorad represents an interesting and promising example of Indian electric-mobility entrepreneurship. While many startups compete in the low-cost, commodity e-cycle segment, EMotorad stakes a claim in the premium, design-led, India-manufactured e-bike/e-cycle segment — a space with growth potential. With a solid founding team, respectable funding, and export ambitions, EMotorad is poised for growth even as it faces the execution challenge of scaling premium manufacturing, maintaining margins, building brand, and managing competition. For consumers looking at the EMotorad Ranger or other premium e-cycles, the brand offers an exciting alternative: premium design, adventure styling, and electric mobility made in India. As India’s mobility landscape evolves, EMotorad is one to watch.
